Thursday, June 6, 2019
Gun Control Essay Example for Free
flatulence Control EssayThe debate on submarine overcome has raised certain issues that need to be addressed in position to lower the deaths of Ameri bum citizens from gun shots. This term paper discusses the issue of the gun go for policy. The topic has raised some(prenominal) questions, be run in that respect argon flock who oppose whatever action sendn by the presidency to abolish possession of the fire arms, while differents support the gun let policy. However, thinking of the issue cargonfully, you go away agree with me, that there is need for the government to experience the possession of guns. Last year in June, the Supreme Court control that Americans had a right to deem guns at their homes, but only for self defense. It also ruled in estimation of the possession of hand guns, saying that they are easier to handle, and that the party defend himself could point it towards the burglar, while he uses the other hand to dial up the legal philosophy. Am non saying that the possession of the guns is a naughtiness idea, but looking at the negative side of it, the crime rates will probably increase as the years move on. Why?Because if the government does not do eitherthing to control the guns situation, dangerous criminals will have easy access to guns, which will obviously translate to an increase in the crimes confideted. It is also impress to note that even the gun control activists no longer put much effort in the campaign as they are expected to by the Americans. A faithful example s the school shooting incidences that occurred in 2001, on the month of March, where there were shooting incidences at two schools in protactinium and California.People expected the then New York senator Charles E Schumer, who was a supporter of the gun control policy, to take serious actions on this incidence. But to the shock of many supporters of the policy, he simply suggested that the gun owners should set a code of ethics on a voluntary basis on the use of guns. This was a very cold response from a supporter of the gun control movement, which in 2000 almost had the government change the law on guns. Sarah Brandy, a member of the pass by Gun control had once addressed millions of people at a march.She told the Americans that if they had to make the future better, then they had to force the government to change the law on gun use. She also suggested to the people that if the government didnt consider changing the laws, then in the coming, choice, (the 2001 November election), Americans would elect in a government that would see the gun control policy changed into a law. However, this dream never came original. The former president Bush was elected in, and he was a supporter of the anti gun control policy. The election of Mr. Bush, who had been an ally with the N. R.A, brought down all the hope and the possibilities of ever changing the gun policies that were in use then. The former president, as the Texas senator went ahead to sign laws that made it effortful for the Americans to sue the manu situationurers of weapons like guns, and those that made it legal for people to walk around with guns. (Dao James, 2001) It is not until the election of a new president, President Obama, that Americans have had the hope of seeing a change in the gun policies. The new president supports the gun control policy. Te issue on the gun control was a with child(p) debate, as his running mate Mc Cain supported Mr.Bushs gun policies. He said that he did not see ant line with the Americans keeping guns. President Obama said that he saw a number of American homes with guns, but he did not see the need for the Americans to keep the guns in their homes. in that respect is some hope that he wont destroy the hopes of his many fans and supporters. The gun control history has been dated from as early as the 1700s. The 1700 amendment on gun policies did not ever change the practice that was there in the past of keeping gu ns away from the wrong people. Moreover, it did not keep the militia from owning the guns.Americans who could buy the custom made guns for their someoneal uses continued to do so with much ease as the gun control regulations had been slightened and favored them. Te need to keep the fire arms for militia use was not the priority of the American men. The second amendment on the gun control saw the integral number of the people that owned the guns increase rapidly. Even then, the constitutional analysts disagreed with the laws that allowed the citizens to own fire arms, especially if they were not in the military. Coming to the 1900s, guns control was still an issue, not only in America, but also in other countries like England and France.There is a need to make strict or to take serious, the two deports the 1934 National Forearms Act and the 1968 Gun Control Act, which were big steps towards establishing policies on gun Act. These two would provide unassailable guidelines to mak ing policies that can be effective. The 1934 Act made a strict law that anyone with a gun had to register with the authorities. There was also a tax charge on the ownership of improvident barreled guns and machine guns. On the other hand, the 1968 Act put an end to the sale of guns through the mail order services. There were also changes that the interstate change of guns and fire arms be vicious.It was also illegal for minors to own or handle any sort of fire arms in any way. There was a limited access to the then newly manufactured weapons. The manufacturers, weapon dealers and those who carried let on any activities on the sale of the weapons had to obtain a authorize from the responsible authorities. Other efforts that have been made on the gun control policy implementation were by the 106th congress. The congress suggested that there be a solid ground check at the gun shows to ensure that no selling activities are done during the shows. It also enforced the use of fire ar m locks, in order to prevent any gun shot accidents.There was also a proposal to increase the controls on the use and ownership of guns and other assault weapons. These were good proposals that would have changed the guns situation in America. Despite the mention of these proposals by the congress, none of them were enacted. Using the media to gain Americans support on the gun control policy The use of the media to promote the gun control campaign would be effective. All the Americans have access to the media, be it trough the news paper, the television receivers, the radio, the websites or by use of the bill boards.In my efforts to support the gun control campaign, I would set advertisements in the television media, all to be aired at the alike(p) time and regularly, especially at prime time when most people are watching. It is also important to post the advertisement at the most watched television channels like CNN or BBC. This would be expensive, so currency are needed to supp ort the campaign. Inviting donors to support the media advertisements is a good way to fund the petition. Featuring the crimes and the deaths that have occurred as a result of the gun exposure to people is also an important step towards the gun control petition. other way to influence the media is to berate to the media owners and any other persons who might have an influence on what the media airs. Further more, advertising such a petition on the news papers would gain peoples attention on the issue. Creating websites and making cites where people can sign to show their support for the gun control petition is another way that might not only show the number of people that support the petition, but also to know the intensity at which the Americans support the petition.The main aim of utilize the media would be to make those who are not aware of the campaign more informed, and to convince, persuade or to change the minds of anti gun control Americans. The media will also face peop le the reason as to why they should support the gun control policies. Influencing the law makers. These are the government officials and politicians who have an influence on the laws that govern the country. It is true that you cant force the politicians to do what you want themto do, but you can either gain or buy their influence on the issues that are of your interest and that will make you achieve your goals. To do this, you have to earn the trust of the politicians, and this can be possible through the things that you say or do to them. Building good relationships with those that have influence in the government decisions and policies, including those that are not in support of the petition. You may also want to look for a way to favor the decision makers, so that in a way, you are also favoring them while as well reaching your goals.For example, helping them achieve their political goals may be a motivation to them to support the gun control petition. Respecting them and their decisions is also a way of acknowledging their superiority, which might lead them to listening to what you have to tell them, hence gaining their attention. Changes that I would like to see on the gun act The government should amend the current law on guns. It has made it very easy to gain availability to guns, just as it is easy to buy bread at the local store. That is why there should be implementations that will make it hard for criminals to get guns.The police should prioritize the cracking down of illegal gun owners so that the number of youths with guns reduces, and this will also lead to a drop in the number of crimes carried out exploitation guns. This exercise should also make it hard for the criminals to obtain guns and other fire arms. A recent study that was conducted through administration of interviews with gang members and illegal gun dealers said that if guns were harder to obtain, then definitely the number of crimes committed using the guns would decrease. The de ath rates of victims from violent and brutal attacks would also decrease.Statistics have shown that out of the approximated 18000 one-year homicides, only a third lacks a gun involvement. Research has also shown that gun violence costs the American society close to 100 gazillion dollars per year. (Cook P. etal, 2000) If the government made amendments on the gun laws, then they would save America a lot of lives and money. Some States like Chicago have strict rules about gun controls. The law makers should ensure that such strict regulations are imposed and made in to law. The gun control policy should also consider allowing the hunters to keep their guns.Most hunters do not keep their guns for purposes of committing crimes, but as sport equipment. One of the reasons why hunters should be allowed to have guns is because they help keep the deer existence in control. If they are denied the right to own and keep guns, then the deer population is gong to increase. Banning the hunters from keeping the guns would be dangerous for the deer as the population increase would mean that the food would decrease. The second amendment law therefore needs to be kept. Also, if hunters are not allowed to keep guns, there will be a shortage of the funds used to maintain and conserve the wildlife habitats.The licensing fee and taxes paid by the hunters for their guns is used to maintain the national parks. Statistics show that most of the funds come from the payments made on the guns. Should the hunters be restricted from hunting with guns, they will use other ways to hunt, like practicing drive hunts. This is hunting done by hitting the animals with the cars. It is a very dangerous way of hunting and could lead to huge accidents or worse, deaths. It should also be noted that hunting is also a good sport that is supported by most Americans.The law makers should regulate the gun policies, but allow the hunters to keep the guns so as not to take away what some people enjoy doing. I would also like to see the new laws on guns allow the honest people keep their guns for the interestingness of protecting themselves. It is said that for every 13 seconds, an American uses a gun to defend himself against a criminal. New policies should see to it that ownership of guns for the purpose of protecting and defending oneself should not be confused with the intentions of the criminals and other bandits.A good reason why the support for the guns for defense purposes should be is because Americans can not entirely be dependent on the police for their safety. It should be known that the police do not actually prevent the crime from occurring, but they only intervene subsequently the crime has already been committed. It is in very rare occasions that the police have arrived at a crime scene before the crime is done. Another reason for the keeping of the guns for self defense is that a world where homes are not allowed to defend them selves with guns is more prone to death through shootings by criminals. cut back the use of guns for self defense in a society that is full of crimes involving guns is not doing the society any good. Instead, regulations should be set on restricting the criminals from accessing the guns. (Kleck G, 1997) Gun registration and court sentences There should be a national wide program to ensure that any person that purchases a gun is registered in the system. For example, a person who lives in New York, which has strict gun laws, is in need of a gun he can go to a State with less strict laws on the guns, ask a friend who lives there to buy a gun for him and then smuggles the gun back to New York.Even though that is an illegal practice, people still do it and the bottom line will be that the person will be in possession of a gun. There should be severe punishments for those who buy the guns for others incase they are caught. That would be enough to scare them. Also, if there were strict laws on gun purchases, then no person wou ld purchase a gun for the other. I would also suggest that the waiting period during the purchase of the guns be extended instead of being one twenty-four hours as some people want it to. A thorough background check on the gun purchasers is also important.Individuals involved in juvenile cases, any misdemeanors and any fishy backgrounds should not be allowed town or carry guns around. The sentences imposed on criminals who use guns should be increased to scare any criminals intending to commit a crime. Emphasis on measures to control crime, (education. ) Studies have shown that there is a direct relationship in the midst of crime offenders and lack of education. This occurs when the youth and teenagers are lightsome because they have no jobs or do not attend school. They tend to involve themselves in illegal activities, among them the possession of illegal fire arms and using them to commit crimes.Parents have been advised to invest in educating their children because this will p revent them from becoming criminals and would also make the rate of the crimes to drop. A lot of money is spent in catering for the cost of the crimes committed with guns, including the hospital bills and buying the fire arms. Gun education should also be an important part of the gun act, where it can be a requirement for gun purchasers to undergo a special education to ensure that they are able to handle guns. Arguments against my position Although guns are an advantage, they in any case have serious disadvantages.The obvious problem is that they make injuring or killing people very easy. There are different types of murders the premeditated first grade murder, in which the killer could kill, whether there is the presence of the gun or not, or given more time to think of how to kill the person. Then, theres murder during the process of committing a crime, murder among friends, lovers, or the careless murder committed by criminals just any how. There are also the injuries as a re sult of gun crimes, but are not sufficient enough to cause death.Deaths because of gun wounds are decreasing, not because people are not killing anymore, but because the doctors are getting more equipped on treating gun wounds. The presence of a gun when committing the crime makes the crime more lethal. If the murder is that of an acquaintance or between any close people, then the presence of the gun makes it easier to kill, because it is fast. The person does not think of what he is doing, until after he has already killed the other. This is especially common with people who get angry easily and have an easy access to guns.Although it is reasonable to keep guns for self defense, they may also be a reason to cause us harm. Guns are also an aid for people who want to commit suicide. Research shows that residents of homes that have a gun are likely to commit suicide five times more than of the homes where there is no access to guns. There are controversies on whether suicide is illeg al or immoral, but that doesnt change the fact that guns make the suicide much easier, especially when the victim is depressed, or is under drug influence.Arguments against my proposal The imposition of more strict rules on the gun control act will not prevent the criminals from committing crimes. Why, because there are other available weapons which can be used to kill or injure other people. These are weapons such as knives, machetes, clubs or any other object that can kill. More recent studies have also shown that when murder is committed using a gun, the probability that it would still have occurred if a knife was used is twice that of the gun.
Wednesday, June 5, 2019
Environment Analyses That Will Impact Burger King Marketing Essay
Environment Analyses That Will Impact Burger queen Marketing EssayThis research market proposal is for Burger top executive for their merchandise strategies to launch their mod coffee bar in competition with McCafe of McDonalds. This report is an in depth analysis of its innate and the External Environment that pass on influence Burger poufs success and fail. Burger queer is well know thought-out to be a major(ip) fast food chains in the world.This proposal explores the three identify environment analyses that allow for impact Burger great powerExternal-EnvironmentInternal EnvironmentThe overall report is about gadflyEL, Porters 5 Forces model, and SWOT analysis. These current strategies will read the competitive and how successful Burger King is in the market in the beginning launching a new cafe and take into account the ,market analysis and situation.IntroductionBurger King is a global chain fast food eatery which was founded in 1955 in United Sates in Florida owned by David Edgerton and James McLamore. By the year 2011, 12,400 outlets were opened by Burger King in 73 countries including impertinent Zealand. Since its opening in 1955 the menu for the Burger King has evolved from basic offering of French fries, sodas, milkshakes, and burgers to more diverse and lager set of yields. Between 2002 and 2010, Burger King targeted larger products that carried large amounts of unhealthy fats to 18-34 male demographic. In 2011 Burger King moved away from male oriented menu to new menu items with packing and product reformulations (The Free Encyclopedia, 2012). Burger Kings franchise is one of the means of expanding its operation. Burger King acts as a franchisor laying down precisely procedures and rules for different franchisee to follow. To achieve volume growth Burger King associated itself with multinational involution for a large saturated market place (Made Easy).Burger King is ranked second next to McDonalds in terms of size and number of s tores but their denounce name is the most widely-recognized brands in the world which sets them apart from their competitor. Burgers Kings innovative and more food menu choices help them to be competitive in the market and exert the customer it has. The main menu Burger King has is French Fries, cheeseburgers, and chicken and fish sandwiches, breakfast items, hamburger, onions rings, soft drinks, salads, desserts and etc. (Made Easy).Political and Legal IssuesIn sunrise(prenominal) Zealand to brook a market research first we will fork over to become a member of the Market and Research Social Research Society (MRSRS) which is a professional organization for any researcher who is interested in conducting a market research. This agency has set of regulations of professional behavior to abide by. There be policy act and principles that will befool to follow when collecting, storing, and using and disclosing personal information (MRSNZ 2012).The political and legal forces that wil l affect the Burger King for their marketing strategies will be the monetary and fiscal policies of the government where interest rates, tax legislation affecting the marketing system, a good sheath will be GST (Rix, 2004, p. 48) . another(prenominal) legal laws that will affect the Burger King will be Fair Trading Act 1986 in this act, if an employee sack ups a misrepresentation or mis booster cableing cite about the product, such a claim would be deemed to br for each one the act (Parliamentary Counsel Office, 2012).For Burger king to open up a cafe in their restaurant they will have to comply with Food Act 1981 rules and regulations akin food safety regulations and, food fees charges regulation (Ministry For Primary Industries, 2012).The privacy act 1993 will requires Burger King to advice their customers of the intended purpose of information held about them after the market survey. These acts promote and protect individuals information privacy who will take part in the m arketing survey and research (Parliamentary Counsel Office, 2012).Ethical IssuesEthics is basally the moral conduct of the business what is right or wrong. Ethics for Burger King will be the collective social responsibility of towards society and commit itself in the code to encourage diversity among employees, franchisers, business sources, community involvement and sponsorships and prevent discrimination within the company. opposite ethical issues Burger King will guinea pig will bePromoting ethical culture that values and respects all peopleActing with honesty and fairness ethical standards which encourage compliance with all laws and company policies.Providing sponsorships, supporting local sporting teams, and helping young disable people in need.Ethics like refraining from using company position, information, and property for personal gain.Providing fair, timely, and full reasonable disclosures in the financial report with compliance to the law.Holding itself responsible an d accountable for the action it takes (Corporate function 2012)Burger King will also have to consider about giving employment to disable people and also providing a car park distance for them.Social Cultural IssuesBurger King will have to consider the beliefs, social values, lifestyles, behavior and buying preferences of the people.New Zealand has many different races with different cultural, norms and values determine what is acceptable and what is not. When assessing the food requirements of a particular cultural or ethnic group Burger King will have to know the food requirement for each ethnic group. For example people with Hindu back group atomic number 18 mostly vegetarian so they will need products from Burger King that does not contain creature fat, eggs, or meat. As for Muslim community they will only eat halal certified foods so Burger King will have to consider these factors beforehand opening up the caf.Burger King will also have to consider about people who put emp hasis on quality of life earlier than the quantity of goods. Some buys will look for safety, dur index, and value in the foodstuffs they buy. Some buys will desire for more physical goods in the belief that these will lead to greater levels of overall satisfaction and happiness for example more environmentally friendly products and introduction of recyclable packaging (Rix, 2004, p. 44).Burger King will also have to take in to the account the trends of male and female member within the household, especially about their purchasing power and decisions. Each gender will have different taste that will influence their buying (Rix, 2004, p. 44).SWOT epitomeFor Burger Kings new Caf I will have to use Porters 5 forces model, SWOT and PESTEL Analysis to investigate the strengths, weaknesses, opportunities and threats of launching the new caf. This situation analysis will summarize the Burger Kings current situation and will s piece of tail the external environment for strengths and weaknes ses and environmental opportunities and threats.Strengths ar business capabilities, competitive payoffs and competencies.Weaknesses are business limitation.Opportunities are environmental trends to which business plan rear be matched.Threats are environmental changes that would affect business operations or direction. Environmental analysis is very(prenominal) important in planning process as it enables us to collect the necessary information to assist oversight in decision making process. (Rix, 2004, p. 428)SWOT Analysis is a tool that Burger King can use to identify their internal strengths and weaknesses and opportunities and threats, and then develop strategies to raft with their situation (Rix, 2004, p. 428)(S) Strengths of Burger King will be the customer faithfulness, market share, organizational efficiency, and product. Burger King is the second largest fast food hamburger restaurant in the world. Burger King has a strong brand truth when talked about wide selection of menu items, fast and efficient service, and innovative products. All this strong brand equity will favor and will help Burger King in their opening of the new Cafe and they also will get good customer loyalty. (Made Easy, 2012).(W) Weaknesses of Burger King over the years that contributed to its decline were its weak marketing campaigns. If Burger King has weak marketing campaigns then they will not able to communicate with their customers. Another weaknesses Burger King will face is the heavily relies on franchisee rather than corporately owned stores. Each franchise will try to sell and promote their product for customer loyalty and this can be a major drawback for Burger King in launches their new cafe (Made Easy, 2012).(O) Opportunities for Burger King will be their expansion strategy for new product development, particularly around breakfast in their new caf. Burger King can set example for other franchise on how a caf should be operated. chance like edifice its brand thoug h advertisement campaign and expansion into up-and-coming markets can improve financial aspects of the business. (Made Easy, 2012).(T) Threats one of the biggest threats Burger King will face will be from McCafe of McDonalds which is the largest fast food chain restaurants. The competition among within these two companies will be characterized by price wars for the market share. This will make Burger King to heavily promote their product which will terms money and time. Other threats Burger King will face is consumers changing attitude and behavior towards feeding healthier food choices. Now days consumers are more conscious about their health issues which may result them not buying for Burger King. Increasing aim cost will also put pressure on Burgers Kings finance (Made Easy, 2012).FigureStrength(S)Weaknesses (W)SO StrategiesUse strengths to take advantages of opportunitiesWO StrategiesTake advantage of opportunities by overcoming weaknesses or making them relevantST Strategies Use strengths to avoid threatsWT StrategiesMinimize weaknesses and avoid threatsSource Have, S. T., Have, W. T., Stevens, F. (2003). Key Management Models. Great Britain Biddles Ltd,Guildford Kings Lynn.According to (Have, Have, Stevens, 2003, p. 187) as shown in figure1Burger King can use SO and WT strategies meaning that they will able to do what they are good at. They will also able to steer the business clear from competencies in opportunity. If Burger King decides to use WO strategies then they will able to take on opportunity despite not having the requisite strengths, which means they will have to buy up or develop the required strengths to outmaneuver the competition. ST strategies if used by Burger King mean that they will bust or buy their way out of trouble. For example these strategies will make Burger King to fend off smaller caf by means of expensive price wars, multiple channels of promotions and with insurmountable marketing budgets.PEST AnalysisPEST Analysis is at tactical planning means to evaluate the impact of the external environment like Political, Economic, Social and Technological factors on an organization (Haughey MPM, 2002). Burger King will have to use PEST Analysis is a vital ingredient in their planning process.(P) Political is factors like plow trapion, environment regulations, tax policy, and employment laws that Burger King will have to comply. New Zealand government also has legislation that governs the dissemination and preparation of the financial information so Burger King will have to comply with legislation when preparing annual report.(E) Economic factors are inflation rate, exchange rates, interest rates, and economic growth. Burger Kings cafes survival will attend on how New Zealand economic is doing. For example people must have money to spent and they should willing spend it.(S) Social is factors like emphasis on safety, cultural aspect and population age distribution. For example McDonalds sells soft drink m ade from an Amazonian beery in Brazil, milk shakes flavored with durian in Singapore and Malaysia, and in south East Asian it is aphrodisiac (Bartol, Tein, Matthews, Sharma, 2008, p. 79). Burger King will have to identify will menu will people of New Zealand will desire. overly any changes in socio cultural trends will shift the demand of a partially product mean.(T) Technological are technological changes that creates new processes of producing products and run. For example new coffee machine which will give Burger King a competitive edge.Porters Five ForcesBurger Kings competitive position in a particular market will depend on which marketing and management model is available to them. Burger King can use Porters industry structure and generic strategies models. Michael Porter five major forces determine the nature of the competition in market. This will set the profit potential and competitive parameters for Burger King as shown in Figure 2.Potential EntrantsFigure 2 Porters Fi ve Model ForcesThreat of new entrantsIndustry CompetitiorsRivalry among existing firmsbuyersSuppliersBargaining power of suppliers Bargaining power of buyersThreat of substitute products or servicesSubstitutesSource Rix, P. (2004). Marketing A Practical Approach (5th Edition). NSW, Australia McGraw-Hill Australia Pty Ltd.Porters competitive analysis identifies five fundamental competitive forces that will determine the relative attractiveness of Burger King. (Rix, 2004, p. 434)Threats of New Entrants if Burger King sees a strong probability of new firms entering their market, it will impact on how Burger King will operate. This risk is resolute by the end of the industrys barriers to entry. For example if profits are only earned through economies of scale than the threat of entrant will be less. Also if Burger Kings capital investment in the caf is large and have product differentiation leading to customer loyalty, and high cost for customers to switch suppliers will also have barri ers to entry by other firms. (Rix, 2004, p. 434)Threat of Substitutes Goods if Burger Kings products are reasonably cost efficiently and easily substituted by other products that gives the kindred satisfaction with low cost will mean restrict profits to Burger King. Burger King might also lose their customers but there can use product differentiation to promote and get their customers (Rix, 2004, p. 434).Buyers Bargaining agent if Burger King has a petite number on individually strong buyers then it will impact on their profit. The buyers can demand low prices, all-inclusive credit and very high levels of services. Other situations where products are homogeneous commodities and switching suppliers cost is low then the buyers strength is higher (Rix, 2004, p. 434)Suppliers Command of Industry if Burger Kings key ingredients are supplied by a small number of individually strong suppliers than it can put pressure on Burger Kings profits. Suppliers can control and increase prices, ca n demand fast payment or gives priorities to other competitor when it comes to supplying stock which will limit Burger Kings profit potential (Rix, 2004, p. 432)Existing Competitors. Some of the major competitors for Burger King will face are Mc Cafe, Starbucks, and Wild Bean Cafe etc. When all this consists number of companies starts to be competitive, it will have probatory impact on Burger Kings profitability. Other factors that will intensify the competition in the market will be for customer loyalty and market share. it might be bit hard for Burger King to compete with them but if they do a market research and get feedback from the customers and promote their product at the right place, at right time ,and at the right price than Burger King will be able to succeed in their new product launching (Rix, 2004, p. 432)Porters generic wine StrategiesAccording to (Rix, 2004, p. 434) Burger King should be seen as a considerably different or supply at the lowest cost for means. They c an be concentrating on specific niches or supply to the entire market. Burger King can use three generic strategies as shown in figure 3STRATEGIC target area Figure 3 Three Generic Strategies STRATEGIC ADVANTAGEOVERALL COST LEADERSHIPDIFFERERENTION Uniqueness perceive by the customer Low cost positionIndustry wideFOCUSParticular segment onlySource Rix, P. (2004). Marketing A Practical Approach (5th Edition). NSW, Australia McGraw-Hill Australia Pty Ltd.The three objective strategies areOverall Cost Leadership Strategies will make Burger King to become the lowest cost cafe in the market by precisely selecting manufacturing ability and invention level, eliminating unprofitable customers and products. These strategies will try protection against competitive substitutes and rivalrys (Rix, 2004, p. 435).Differentiation Strategies will make Burger King to promote and develop real or perceived differences between those of its competitors and Burger King. This strategies will protect Bug er King by developing a brand loyalty against their competitors so that the consumers dont change suppliers (Rix, 2004, p. 435)Focus Strategies will make Burger King to adopt differentiation strategies or cost leadership strategies. This will make Burger King to focus on a particular segment of the market. This will provide a means of defenses to Burger King (Rix, 2004, p. 436)CONCLUSIONBurger King operates in a very extremely competitive environment where the threat of competitors to Burger King is very high. It is very important for Burger King to build a point of differentiation that will make Burger King apart from all other competitors because its competitors are employing almost the same strategies that Burger King is employing. Operational excellence, high standard service, its innovative and quality products is what Burger King is known for today. So in order to remain competitive, Burger King must key out itself from its competitors which can be done through differentiatio n of products. Buger King must be able to maintain its global perspective, explore new markets and take advantage of new opportunities with the help of its market expansion strategies. The changing consumer preferences and demands also need to be satisfied. In order to do that, Burger King must develop a diverse product line.
Tuesday, June 4, 2019
The Fall of the Berlin Wall
The Fall of the Berlin WallThe Fall of the Berlin WallThe history books, the political polemics, and economic and the geopolitical analyses of the turn back of communism and the break-up of the Soviet Union fill shelves with cruel crimes committed for the party and proletariat under the dreaded regimes of Stalin, Khrushchev, and Brezhnev. The end of the empire, however, was humiliatingly public, glowing on millions of goggle box screens as sledgehammers tore chunks out of the Berlin Wall.The end of the end began in 1985 with the ascendancy of Mikhail Gorbachev and a new generation of Soviet leaders born after Stalin and his paranoid terrors had died. Ironically, the penultimate cause of the collapse was the Soviet Unions invasion of Afghanistan, where it fought a hopeless war for nearly a decade, which that almost crushed its economy to a substantiation and, like the Vietnam war, called into question national leadership and purpose. The presidency passed from a rather incompetent Jimmy Carter to Ronald Regan, who had no appetite for further appeasement with the Kremlin. Historian capital of Minnesota throneson argues that the tremendous losses in Afghanistan left the Soviet Union incapable of facing President Reagans Strategic Defense Initiative, and the new leadership in capital of the Russian Federation realized that their imperial ventures had caused the Soviet economy to rust (History of the American People 928-29).For our internal progress, Gorbachev said in 1987, we need normal supranational relations. The Soviets had to catch up to the rising prosperity and technological advances of Europe and North America. The Soviet Union had to concentrate on domestic development and promote international peace whenever possible. However, it could barely accomplish such a goal by giving up any global ambitions. Therefore, as capital of Minnesota Johnson and other historians point out, Gorbachev abandoned the tralatitious Soviet anti-western orientation. He wa nted to integrate the Soviet Union into the main currents of modern life and that meant democracy, free enterprise and a market economy.He gave the Soviet Union and the World two slogansperestroika (restructuring) and glasnost (openness). Perestroika held out the promise of reorganizing the state and society. For example, individual initiative would be revived and there would be emphasis on technology and a higher standard of living. Glasnost was the corrective held up to Stalinist excesses. Openness would permit the open discussion of the nations problems and it would rid public thinking of propaganda and lies.Soviet pseudo-history, pilloried in George Orwells dystopian novel, 1984, tapered off. newfangled histories published archival material on the Stalinist purges and the Great Terror.In Gorbachevs way of thinking, the Russian Communist troupe was to see as the vanguard of perestroika and stimulate civic activity and responsibility. In 1990, the Supreme Soviet elected Gorbac hev as the countrys president for a term of five years. At the time, Gorbachev was still the leader of the increasingly unpopular Communist Party. Economic changes accompanied these political reforms. Industrial enterprise was encouraged which in turn would foster offstage initiative and loosed the stranglehold of decades of commutation planning. By 1990, Gorbachev was cautiously promoting a market economy including the individuals honest to possess private property. Religious freedoms were restored and in 1988, the Russian Jewish-Orthodox Church celebrated its 1000th anniversary. Meanwhile, contacts with the outside world, especially the west, began to intensify. However, all this seemingly good stuff especially from the western perspective had its downside as well. For instance, glasnost released decades of bitterness which had collect all over the fifty years of Stalinist repression and terror. Perestroika and glasnost also revealed the widespread ecological damage the Sov iets had caused on the environment. Gorbachevs reforms also polarized opinion in ways that dismantle Gorbachev and his stout supporters could never have foreseen.In an effort to preserve unity by compromise, Gorbachev entered a bitter quarrel with his more radical rival, Boris Yeltsin. The weakening of traditional Soviet authority and the release of history brought about by the reforms of Mikhail Gorbachev, in the end, brought disunity. Meanwhile, Lithuanians, Latvians and Estonians all demanded independence which in turn set off similar demands among Ukrainians, Georgians, Byelorussians, Armenians and the various peoples of central Asia. By the late 1980s, inter-ethnic violence had escalated. And in 1990, the Russian Republic, the largest republic of the Soviet Union, declared its limited independence under Yeltsin, and an Anti-Reform Russian Communist Party stone-broke off from the reformist party faction led by Gorbachev.Meanwhile, the transition to a market economy was too co mplex for ready and easy solutions. The fruit and distri simplyion of consumer goods collapsed. Local governments hoarded essential commodities and the black market flourished as did the Russian Mafia. As journalist David Remnick has writtenthe Communist Party apparatus was the most massive Mafia the world has ever known. It guarded its monopoly on power with a sham consensus and constitution and backed it up with the force of the KGB and the Interior Ministry police. (Kreis, History Guide)In October 1990, Gorbachev remarked, unfortunately, our society is not ready for the procedures of a law-based state. Oppressed generations lose high expectations and the Communist elite, hypothetically similar to the Guardians in Platos utopia had lost perspective. Grenville twists an old maxim that explains the shortsightedness Absolute power not only corrupts, it blinds (894).Gorbachevs own hammer blow for Eastern Europe, Harold Evans observes, was to renounce Brezhnevs imperial doctrine by which the Soviet Union had claimed the right to intervene in defense of its ideology in any Communist country (American Century 655).Outside the Soviet Union, perestroika and glasnost spread among people who were resentful of Soviet domination and worried about economic collapse. In 1989 and 1990, these people showed their dislike of communist leadership and demanded democratic reforms.Poland took the lead. Here the population was traditionally anti-Russian. The Poles had long protested their countrys economic decline. Soviet assurance to assist and massive loans from western Europe brought no relief. The slightest relaxation of Soviet control only encouraged Polish nationalism, which had always been express with the support of the roman print Catholic Church. With the selection of Pope John Paul II in 1978, Polish nationalism surged ahead. In 1980, workers under the leadership of a electrician, Lech Walesa, succeeded in forming an independent labor union called Solidarity. Pressu red by a series of strikes, the Polish government recognized Solidarity, despite threats of Soviet intervention. J.A.S. Grenville hits the truth forthrightly Masses lost their fear of the state (894)Significantly, the Christian Cross opposed the Soviet hammer and sickle. As nearly all observers assumed, Walesa enjoyed the hefty support of the Roman Catholic Church and from Polish Catholics in the United States that warrants amplification. Scholars and historians pass on debate for years to come the precise causes and historical forces that produced the sudden collapse of communism at the end of the 1980s. One matter not in dispute, however, will be the earth-shattering role played in the process by Pope John Paul II, the Polish pope.Jack Kemp stresses the spiritual strength and personal prestige the Pope put behind the Solidarity, or freedom movement. From the day of Cardinal Karol Wojtylas election to the papacy in October 1978, Kemp observes, the Pope began to shake the very fou ndations of communism (Human Events). With a Polish Pope in Rome, the Polish church increased its resistance against communism. Pope John Paul II encouraged his fellow countryman, Lech Walesa, as Kemp reports, and Walesa eventually became president of Poland post-communism (Human Events).After the crumbing of totalitarian communism, Pope John Paul II released a episcopal encyclical titled Centesimus Annus (1991), which explained within a Christian framework why communism had failed and from that failure drew lessons about social, political and economic organization. The papal encyclical urged people not to establish an ideological heaven on Earth but to maintain human dignity and social conditions conducive to each individuals opportunity to achieve salvation of his soul. In short, the Pontiff placed individual freedom deeply within the core of Christian theology. In January 1989, Solidarity was legalized and the Communist Party retired.In May 1989, Hungary abolished the communist bureaucracy. By years end there were more than fifty political parties. In East Germany, the upheaval in 1989 was even more momentous. East Germany had always been indispensable to Soviet Russia. Its industry was nationalized, its agriculture collectivized and its people regimented by the Communist Party. In June 1953, the workers of East Berlin ordered an uprising. What followed as a steady exodus of skilled workers into West Germany. Three million people escaped before the East German government erected the infamous Berlin Wall in August 1961. The East Germans braved their lives to escape they voted with their feet.Bulgaria, Romania, Czechoslovakia, and Hungary soon followed suit and East and West Germany united in 1990. In the long and bitter ice-cold War, capitalism and freedom triumphed over communism and tyranny. Gorbachev and Yeltsin came along at the right time and faced the hidden facts of a long ruined system. American armament and economic power made the Cold War too c ostly for the Soviet Union to press without smashing up.Gorbachev, Yeltsin, Walesa, and the Pope helped cause the fall of communism, but none compared with the late President Ronald Regan and his innocent audacity (Evans 656) who called the Soviet Union an empire of Evil and threatened to bankrupt it with a star wars defense. The national and international causes of the fall of communism were rooted in economic, military, political, trade balances, and imperial illusions, but few can deny that the United States, for decade after decade, carried the brunt of containing a vulturine system. Future historians may revive tentative conclusions, but one that seems to do justice to the fall comes from Harold Evans at the end of his The American CenturyHistory will go on unraveling the knot of circumstance, stratagem, chance, and personality. In the end, it is unlikely that no single brow will be able to claim the wreath of victory over a dangerous and depressing totalitarianism. But there can be no doubt that it was the American example, in its spiritual as well as its material beneficence, that in the long dark years was the torch of freedom all the world could see. (656)Works CitedBoyer, Paul S., ed. The Oxford Companion to United StatesHistory. Oxford Oxford UP, 2001.Evans, Harold. The American Century. New York Knopf, 1998.Fall of Communism. U.S Department of State. December 8, 2005.http//www.state.gov/r/pa/ho/time/dr/17672.htmGrenville, J.A. S. A History of the World in the TwentiethCentury. Cambridge Harvard UP, 1994.Johnson, Paul. A History of the American People. New YorkHarper, 1997.Kemp, Jack. How the Pope Helped Bring about the Fall ofCommunism. Human Events. Posted Apr 5, 2005.http//www.humaneventsonline.com/article.php?id=7064Kreis, Steven. The History Guide. 1989 The Walls Came TumblingDown. http//www.historyguide.org/europe/lecture16.htmlAccessed Dec. 8, 2005.
Monday, June 3, 2019
Analysis Of Various Dance Styles Drama Essay
Analysis Of Various Dance Styles Drama EssayRumba is the most sensual and most romanticist of all Latin bounds. Its a dance that tells a story about love and affection between a male lover and a bashful teasing woman. The Rumba is a slow dance that is said to be the Grandfather of the Latin dances and the dance of love. To pull off a great rhumba dancers must show a very soft hip. When dancing this dance dancers must never do heels leads all steps are taken utilize the balls of the feet and the walks should be strong and straight. The original Rumba originated from African slaves during the 16th century but during WW2 another dance known as The Son became familiar in Cuba it was still the Rumba but slower.Paso DoblePaso Doble meaning double step in Spanish is the most masculine and dramatic dance of all Latin dances. traditionally the Paso Doble is about the matador killing the bull in which the man is the matador and the women is either the cape or the bull. This dance is oppo site from other Latin dances because it didnt come from Latin the States it originated from southern France but it is modeled after the drama, movement and sound of the Spanish bullfight, because the dance came from France the steps are in French. In Paso Doble there has to be accent between the dancers and dancers take strong steps forward and include artistic hand movements. arere is a fun, degraded and energetic party dance from Brazils Rio Carnaval. This dance not like the other ones is made up of different South American dances incorporated into one. It requires a lot of hip action and is meant to look alert and effortless. It is the hardest dance of all Latin dances. Samba begun in Brazil in the 19th century and it is performed as a street dance at Brazils carnaval. Samba is very popular in Rio and in the United States. It was first introduced in the U.S in 1933. Samba is danced by using the balls of the feet. Many samba dances include a move called Botafogo. The basic step is called a Volta.MamboSensual, Passionate, fast and all about the hips the Mambo is a fun dance that has Cuban and African rhythms. It originated from the Haitians living in Cuba. Mambo is popular around the world as both a competitive and social dance.WaltzThe Waltz is danced all over the world whether in weddings, parties or competitions. It is a very elegant dance that is meant to look effortless and graceful. In Waltz your posture, frame, and foot work have to be excellent to develop it look pleasant. passim the dance couples must rise, fall, and turn while keeping a closed hold. The character for this dance should be romantic, smooth, and gentle. The word Waltz comes from the German word Waltzen which heart to turn. The Waltz originated in the 17th century in southern Ger more(prenominal) and therefore became popular in France and England.TangoTango is one of the most intriguing ballroom dances. Its a very passionate and very seductive dance. Tango is one of the most co mmon and classic ballroom dances worldwide. Most people that watch the tango get easily confused with the argentine tango. Even though the tango is inspired by the argentine tango they are both completely different dances in which the argentine tango is more passionate and fiery while the tango is a more progressive dance. The Tango originated in Buenos Aires, Argentina in the late 19th Century. The story behind the tango is that the Gauchos would ride their horses all day and later would go to the bar and dance with the ladies and since they hadnt showered they would usually dance with their faces out from each other. mix uptrotThe fox-trot is a very classy and very elegant dance. It is similar to the quickstep but slower. It is one of the most popular ballroom dances in history. Its known for its smooth style. The foxtrot was developed in the 1920s in the United States. It was invented by American vaudeville actor Harry Fox who performed it with his wife regularly at shows in Ne w York. As a result People fell in love with its smooth movements. In Foxtrot the slow steps are performed with the heel while the quick steps are performed with the toe. The timing in foxtrot is very important.QuickstepThe Quickstep is a fast and happy dance with difficult footwork. It is the fastest ballroom dance but fun and easy to learn. This dance originated in a place that doesnt outlast now-a-days, called Black Bottom in Detroit. During the 1920s while people danced the foxtrot many bands would play the music too fast for them to keep up and then eventually over time a fast version was formed. Like the Foxtrot Quickstep is elegant. In Quickstep in must include fast kicks, and smooth gliding action. The basic feel of the Quickstep is Slow-Quick-Quick-Slow where the Quick is performed on the balls of the feet and the Slow on the heel. To make this dance look effortless dancers must be light on their feet.The costumes in dancing are as important as the dance. And like the danc e the costumes are complex.If you have the responsibility music and the right choreography but the wrong costume the whole dance is going to look completely off. The costumes should help tell the story of the dance.Dance costumes have changed so much since the 19th century womens dresses have gotten go arounder, more revealing and are showier. And mens trousers were more fitted.The costumes in dancing take a while to design and make as they are so difficult and often have a lot of patterns and sequences. So shows like Dancing with the stars, strictly come dancing and many more usually design their costumes at least 6 months in advanced. Latin and ballroom dance costumes are completely different from each other. ballroom dance costumes men were tuxedos sometimes with tails and women wear long-mid half dresses because ballroom costumes cant be flashy but have to be light, long, and not glitzy so it can highlight the story and style of dance. While the Latin dances have to be short, exotic, and glitzy to show how spicy the dance is. For this type of dance women wear short colorful dresses with a lot of sequences and rhinestones while the men wear shirts and trousers.The make-up is also important. In ballroom is soft but in Latin its more dramatic
Sunday, June 2, 2019
A Comparison of Edgar Allan Poeââ¬â¢s Annabel Lee and The Raven Essay
A Comparison of Edgar Allan Poes Annabel Lee and The RavenWith exigent musical rhythm and captivating rhyme schemes, Edgar Allan Poes Annabel Lee and The Raven are some(prenominal) very similar. However, in their views of love, namely the loss and mourning of beautiful women, they resist greatly. done analysis of the deuce poems, the reader observes that whom Poe had chosen for a speaker, the tone and the sound effects are all factors in both poems that make two poems with a similar theme contrast.Both poems mean the same thing and follow the same theme or melancholy topic as Poe called it in his essay. They both depict a speaker who is severely depressed over the death of a beautiful woman. Poe gave a sense of madness in their character, though, which make them haunt and think constantly... A Comparison of Edgar Allan Poes Annabel Lee and The Raven EssayA Comparison of Edgar Allan Poes Annabel Lee and The RavenWith insistent meter and captivating rhyme schemes, Edgar Allan Poes Annabel Lee and The Raven are both very similar. However, in their views of love, namely the loss and mourning of beautiful women, they differ greatly. Through analysis of the two poems, the reader observes that whom Poe had chosen for a speaker, the tone and the sound effects are all factors in both poems that make two poems with a similar theme contrast.Both poems mean the same thing and follow the same theme or melancholy topic as Poe called it in his essay. They both depict a speaker who is severely depressed over the death of a beautiful woman. Poe gave a sense of madness in their character, though, which made them obsess and think constantly...
Saturday, June 1, 2019
adoption process Essay -- essays research papers
bankers acceptance The ProcessAdoption is metamorphosing into a radical new process that is both sweeping the nation and ever-changing it. But this process is not an easy one, there argon many locomote to go through. Through research it is made a lot easier. Adoption is a also a highly visible example of a social institution that has benefits from and been reshaped by both the Internet and the exponential growth of ersatz lifestyles, from single to transracial to gay. It is accelerating our transformation into a more multicultural society even as it helps redefine out understanding of family. The process includes three main steps including a type of adoption, the techniques for location a baby for adoption, arranging a successful adoption, the steps at the hospital, and lastly the legal issues in adoption.There are many types of adoption in California, more therefore any other in the country. The reasonable amount of time it takes to adopt a infant is somewhat a year. Independ ent adoption is an alternative to agency adoption and is the means by approximately 85 percent of all newborns are adopted in California. Since that is the most popular that is the type that I am going to concentrate. The reason that it is the most popular is because of four factors. The first is because the independent agency is flexible, secondly it allows the get mother to personally meet and select adopted parents, thirdly it allows the adoptive parents to quickly locate the birth mother rather Smith 2then waiting several years for the agency to do it for them, and lastly the child can be placed in the home of the adoptive parents immediately after(prenominal) birth instead of waiting in a foster home. By law the birth mother must personally place the child with the adoptive parents. That does not mean she has to do it physically it just means she must personally select them. The birth mother is permitted to release her child into the adoptive parents chains as soon as the ho spital discharges the baby, usually 2-3 days old. Generally when the child is six-eight months old the adoptive parents can go to court to permanently specify the process. A new birth authentication is prepared after the adoption is granted by the court. Independent adoption fees and costs can vary dramatically. virtually adoption attorneys charge between 3,000 to 4,000. The adop... ...Release is a form that needs to be filled out by the birth mother to release the child promptly to the birth parents. The birth mother can also chose to chose a room on or off the motherhood ward. The reason that one chooses off the maternity ward is because it is away from the parents who are bringing their baby home. When the baby is born the hospital usually lets the adoptive parents see the baby, visiting hours usually dont apply. The birth mother is still the legal parent and so only she can authorize any medical procedures regarding the child during the hospitalization. Before the baby is fulfill the hospital will examine the baby and authorize the childs release. Do not worry if the mother has chosen a name for the child different from the one you have chosen. Your Petition for Adoption will state how you wish to change the childs name, and a new birth certificate will be made by the court.Smith 5Work CitedHicks, Randall. Nuenez, Linda. Adopting in California, How to find a Child. WordSlinger Press. 1992.Melina, Lois Ruskai. Roszia, Sharon Kaplan. The Open Adoption Experience. HarperPerennial. 1993. Pertman, Adam. Adoption Nation. Basic Books. 2000.
Friday, May 31, 2019
Miguel de Cervantes y Sigmund Freud :: Spanish Essays
Teora Freudiano ofrece lo nico modelo de leer que puede afirmar a causar un texto a hablar ms que sabe.--Peter Hulme La historia del psicoanlisis es muy compleja y llena de preguntas y controversia, y nadie est completamente seguro quien es el fundador principal porque muchas de las ideas llegaron al mismo tiempo. Sigmund Freud recibe mucho del crdito por el comienzo y la implementacin del psicoanlisis, pero siempre convert la posibilidad que sus ideas llegaron de un origen que no era completamente suyo. Considerando esto, muchas de las ideas que expresa Freud estn evidentes en la literatura que lleg antes de su fama. Las dos partes de Don Quijote, por ejemplo, fueron authenticizadas en 1614, ms de doscientos aos antes del nacimiento de Freud. Entonces, hay una posibilidad de que Cervantes contribuy a unas de las teoras y pensamientos de Freud.Sabemos por seguro que Freud ley el Don Quijote de Cervantes y que lo le fascin. Hay algunas partes distintas de la historia a cuales se pue de relacionar los ensayos de Freud. Aqu centrar en unas de sus teoras ms conocidas, y estas son el inconsciente (incluyendo los sueos) y la sublimacin. Estos tres temas, aunque estn presentados separados, tienen muchsimo en comn. A causa de eso, a veces la discusin parecer un poquito mezclado. Hay ms personas que creen en los milagros de la Virgen Bendecida que creen en la existencia del inconsciente. --Sigmund Freud El inconsciente (o el subconsciente) refiere al aspecto o aspectos de la mente sobre que no estamos directamente conscientes . Por la mayora, la parte ms importante del inconsciente es los sueos. Siempre estamos fascinados con nuestros sueos y queremos saber lo que significan. Los sueos no incluyen solo lo que pasa cuando dormimos, pero tambin los pensamientos durante el da que nos separan de nuestro ambiente o, a algunas personas, nuestras confusiones entre lo real y lo imaginario.La ltima interpretacin es lo ms obvia cuando consideramos las aventuras de Don Quijote. Parece que l nunca para de confundirse de lo real y lo imaginario. Cada de sus aventuras contiene un aspecto casi loco molinos de viento como gigantes, rebaos de ovejas como ejrcitos, y los galeotes como caballeros oprimidos. Sin embargo, todava hay una referencia grandsimo en Don Quijote a los sueos. Los sueos ms profundos son los que parecen ms locos--Sigmund Freud Durante la segunda parte de la historia, Don Quijote viaje a la Cueva de Montesinos.
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